Media Release
For Immediate Release
17th December, 2009
Auto One Unveil New Dragster Livery
For eight years, Auto One has been one of the principal sponsors of Jim Read
Racing and Phil Read’s 8000hp Top Fuel Dragster but until now have never had the
opportunity for their own livery design on the race car.
With Auto One’s investment into drag racing continuing to grow, General Manger
Peter Henry saw it only fit to redesign the Jim Read Racing dragster into full
Auto One colours and have unveiled a brand new livery that incorporates Auto
One’s slogan – “Right Gear Right Advice”.
“We are really excited with the new Jim Read Racing livery. After rebranding
Auto One to ‘Right Gear Right Advice’ we have been very focused on being
consistent with this message throughout our marketing. To now have our slogan as
a major component of our sponsorship fit perfectly with our marketing plan,”
said Henry.
“This is the first time we have had the Auto One Dragster in full Auto One
colours since we started partnering with JRR in 2002 but good things come to
those who wait as we just love the new look.”
Peter Henry also announced an extension of the Auto One sponsorship of JRR to
the end of the 2011/2012 ANDRA Pro Series Drag Racing season.
Jim Read Racing principal, Jim Read added – ““After having a great relationship
with Auto One over the past eight years we are pleased to have them on board
again for the next two seasons and are delighted to see an increase in
sponsorship support.”
Pilot Phil Read said “The new livery has come up a treat, we are all looking
forward to seeing it in action on the ANDRA Pro Series’ coverage on ONE HD, it
will give our team a new level of professionalism and give Auto One great
exposure.”
Auto One’s step up with JRR has also seen them introduce their new core
lubricant supplier, Valvoline to the team. Valvoline will take strategic signage
on the Auto One dragster and work with the team on a new, custom-designed
lubricant that can withstand the brute forces that a 8000 horsepower, nitro
methane fuelled engine produces.
For more information: please contact:
Dale Brittain | DBC l P. 02 6293 9088 l E. dale@dbcmanagement.com
